What Brands Are Looking For When Hiring Freelance Photographers

written by PAUL WEAVER

Are you a photographer/videographer looking to work with brands?

If so, you've come to the right place!

In this blog post, we will discuss the key qualities that brands look for in a freelancer like you.

1. HYBRID SHOOTER: Brands are constantly seeking freelancers who excel in both photography and videography. Being skilled in both areas will make you a valuable asset to any brand. So, make sure to showcase your versatility and expertise in both mediums.

2. CONTENT PARTNER: Brands highly value long-term collaborations. They are looking for trustworthy individuals who can work with them on an ongoing basis. Building strong relationships with brands can lead to retainer contracts, providing you with a stable income stream.

3. STRONG COMMUNICATOR: Communication is key in any professional relationship. Brands appreciate professionals who not only listen attentively but also proactively and confidently communicate their ideas.

4. STRATEGIC THINKER: Brands prefer freelancers who approach content creation with a strategic mindset. From generating content ideas to planning how the content will be edited, brands want professionals who can think strategically and deliver impactful results.

When positioning yourself as a freelance photographer/videographer, it is crucial to emphasize these four characteristics

Emphasizing these qualities will not only help you stand out in the market but also pave the way for your success.

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Running Your Freelance Photography Business as a “Self-Agency”